GrowthGhost

📘 1. Stack Summary

GrowthGhost is a faceless, productized service that helps small businesses and online creators identify their biggest growth opportunities without ever needing a meeting.

You act as a "ghost" strategist. Using AI to analyze a client's website and social media, you deliver a concise, actionable growth audit in a simple Google Doc. It's the perfect, low-cost solution for clients who know they need marketing help but don't know where to start.

⚙️ 2. Setup Phase (Day 1: 4 Hours)

This is where we build your business's "engine." We will set up everything you need to operate smoothly. Think of it like building a LEGO set—just follow the instructions one brick at a time.

Morning Session: Foundation (2 Hours)

Your goal is to create your free accounts and organize your digital workspace.

• Step 1: Create Your Core Accounts (30 mins)

  • What: Sign up for the free versions of all the tools you'll need.

  • Why: These are the building blocks of your business. Each tool has a specific job, like a different worker in a factory.

  • How:

    • Google Account: Go to google.com and create a new Gmail account (e.g., growthghost.audits@gmail.com). This gives you access to Google Docs and Google Drive.

    • ChatGPT: Go to chat.openai.com and sign up. This is your AI "analyst" that will do the heavy lifting.

    • Tally: Go to tally.so and create a free account. This will be your friendly "receptionist" that collects information from clients.

    • Notion: Go to notion.so and sign up. This is your "headquarters" where you'll manage everything.

    • Canva: Go to canva.com and sign up. This is your "design studio" for making your service look professional.

• Step 2: Organize Your Google Drive (30 mins)

  • What: Create a simple folder system to store your client work.

  • Why: A tidy workspace prevents chaos. You'll always know where everything is, which makes you look professional and feel in control.

  • How:

    1. Open Google Drive.

    2. Create a new folder called [CLIENTS] GrowthGhost.

    3. Inside that folder, create two more folders: 01_Templates and 02_Active_Clients.

• Step 3: Structure Your Notion HQ (1 Hour)

  • What: Create a simple project board to track your audit jobs.

  • Why: This will be your visual to-do list. You'll see every client, know what stage they're at, and never miss a step.

  • How:

    1. In Notion, create a new page and call it GrowthGhost HQ.

    2. Choose the Board view.

    3. Rename the default columns to: New Inquiry, Paid - To Do, In Progress, Delivered & Awaiting Testimonial.

    4. This is now your visual command center.

Afternoon Session: Asset Building (2 Hours)

Now we build the actual "product" and tools you'll use every day.

• Step 4: Create Your Audit Template in Google Docs (1 Hour)

  • What: Design the structure for the growth audit you will deliver.

  • Why: A template saves you hours of work. You won't have to start from scratch every time. It also ensures every client gets the same high-quality result.

  • How:

    1. Go to your [CLIENTS] GrowthGhost > 01_Templates folder in Google Drive.

    2. Create a new Google Doc named TEMPLATE - Growth Audit.

    3. Structure the document with these headers:

       • Prepared for: [Client Name]

       • Website: [Client Website URL]

       • Part 1: The 30-Second Summary: A short, powerful overview of the key findings.

       • Part 2: Website & SEO First Impressions: Analysis of their homepage, clarity of messaging, and basic SEO.

       • Part 3: Social Media Snapshot: A quick review of their main social media channel.

       • Part 4: Your Top 3 Growth Levers: The three most impactful things they should do right now.

       • Part 5: Your Action Plan: A simple checklist of the recommendations.

• Step 5: Build Your Client Intake Form in Tally (45 mins)

  • What: Create the form new clients will fill out.

  • Why: This form gathers all the information you need from the client automatically. No back-and-forth emails needed.

  • How:

    1. In Tally, create a new form named GrowthGhost Audit Intake.

    2. Add the following questions:

       • What is your name? (Short text)

       • What is your email? (Email)

       • What is your website URL? (URL)

       • Please provide a link to your primary social media profile. (URL)

       • What is the #1 goal for your business right now? (e.g., More sales, more followers, more email subscribers) (Multiple choice)

       • What is your biggest marketing challenge? (Long text)

    3. Customize the "Thank You" page to say: "Thanks! I'll review your info and send a payment link to your email within 24 hours to begin the audit."

• Step 6: Prepare Your AI "Analyst" (15 mins)

  • What: Create a new document to store your master ChatGPT prompts.

  • Why: Having pre-written prompts ensures you get consistent, high-quality analysis from the AI every time.

  • How:

    1. In Notion, create a new page called GrowthGhost AI Prompts.

    2. Add this starter prompt:

       
       

✅ Setup Phase Checklist

• [ ] Created Google, ChatGPT, Tally, Notion, Canva accounts.

• [ ] Organized Google Drive folders.

• [ ] Set up Notion Project Board.

• [ ] Created Google Docs Audit Template.

• [ ] Built Tally Intake Form.

• [ ] Saved master prompt in Notion.

🚀 3. Launch Phase (Day 1: 2 Hours)

Your engine is built. Now it's time to show it to the world. We will create a simple "shop window" and find our first potential customers.

• Step 1: Choose Your "Faceless" Home (30 mins)

  • What: Pick one social media platform to be your home base.

  • Why: You don't need to be everywhere. One platform is enough to start. We want focus, not overwhelm. X (Twitter) or LinkedIn are great for this.

  • How: Create a new profile. Use a clean, professional logo you can make in Canva (search for "minimalist logo"). Your bio should be your offer: "I help small businesses find hidden growth opportunities. AI-powered audits, delivered in 48 hours. No calls, no fluff. DM to learn more."

• Step 2: Create Your "Portfolio" Piece (1 Hour)

  • What: Create a sample audit of a well-known (but not perfect) small online business.

  • Why: Nobody wants to be the first customer. A sample audit proves you can do the work and shows the value you provide.

  • How:

    1. Pick a brand you know. Let's say, a local coffee shop with a decent Instagram but a confusing website.

    2. Fill out your own Tally form for them.

    3. Use your ChatGPT prompt to generate the analysis.

    4. Copy-paste the AI output into your Google Doc Audit Template.

    5. This is important: Edit and clean it up. Add your human touch. Make it sound smart and clear.

    6. Add screenshots of their website to make it look professional.

    7. Save this finished audit as a PDF. Name it Sample - GrowthGhost Audit.pdf.

• Step 3: Find Your First Leads (30 mins)

  • What: Identify 10 potential clients.

  • Why: We are proactively looking for customers instead of waiting for them to find us.

  • How:

    • On Reddit: Go to subreddits like r/smallbusiness or r/startups. Look for posts where people are asking for feedback on their website or talking about marketing struggles.

    • On LinkedIn/X: Search for hashtags like #buildinpublic or titles like "Founder" or "Small Business Owner." Look for people who are actively posting but whose websites could use some love.

• Step 4: Send Your First Pitches

  • What: Contact the 10 leads you found with a simple, helpful message.

  • Why: This is how you start a conversation and make your first sale.

  • How: Use this sample pitch. Personalize the first line.

    "Hey [Name], I saw your post on [Platform] about your business. I love what you're doing with [Something specific you liked].

    I run a small service called GrowthGhost where I do quick, AI-powered growth audits for founders. I actually created a sample one you can see here to get a feel for it: [Link to your Sample Audit PDF in Google Drive].

    No pressure at all, but if you're interested in one for your business, they're just $49. Let me know."

✅ Launch Phase Checklist

• [ ] Created a social media profile.

• [ ] Completed and saved a sample audit PDF.

• [ ] Identified 10 potential clients.

• [ ] Sent 10 personalized outreach messages.

💰 4. First Client Plan (Day 2–5)

This is a day-by-day sprint to get your first paying customer. The goal is momentum.

• Day 2: The Outreach Engine

  • Morning (1 Hour): Find and pitch 15 more people. Go to different platforms. If you used Reddit yesterday, try LinkedIn today. The more people you contact, the higher your chances.

  • Afternoon (30 mins): Engage. Don't just pitch. Reply to 5 posts from other founders. Offer a helpful comment. This builds goodwill.

• Day 3: The Follow-Up

  • Morning (30 mins): Most sales happen in the follow-up. Reply to the people you messaged on Day 1 who haven't responded.

  • Sample Follow-Up:

    "Hey [Name], just bumping this up in your inbox. No worries if you're busy, just wanted to make sure you saw it. Happy to answer any questions!"

  • Afternoon (1 Hour): Find and pitch 15 new leads. Keep the engine running.

• Day 4: Closing the Loop

  • Action: By now, someone will have replied with "I'm interested!" or "Tell me more." Here is the closing flow:

    1. You get a "Yes": They say they're interested.

    2. Your Reply: "Great! The next step is to fill out this quick intake form so I can get the details I need: [Your Tally Form Link]"

    3. They Fill the Form: You get an email notification from Tally.

    4. Your Reply: "Got it, thanks! You can send the $49 payment via [Your PayPal.me Link or Stripe Link]. As soon as that's received, I'll get started on your audit and deliver it within 48 hours."

• Day 5: Deliver & Delight

  • Action: You've been paid! It's time to do the work.

    1. Create Client Folder: In your 02_Active_Clients folder in Google Drive, make a new folder with the client's name.

    2. Duplicate Template: Copy your TEMPLATE - Growth Audit into their folder.

    3. Run the Audit: Use their Tally responses and your ChatGPT prompt to generate the analysis.

    4. Refine & Polish: Spend 45-60 minutes cleaning up the AI output, adding screenshots, and making your recommendations crystal clear.

    5. Deliver: Share the Google Doc with the client with a simple email:

       "Hey [Name], your GrowthGhost audit is ready! You can access it here: [Link to the Google Doc].

       I'd love to hear your thoughts. If you find this valuable, a short testimonial would mean the world to me!"

✅ First Client Checklist

• [ ] Sent 30+ personalized pitches.

• [ ] Followed up with initial leads.

• [ ] Sent Tally form link to an interested lead.

• [ ] Sent payment link and received payment.

• [ ] Delivered the final audit in a Google Doc.

• [ ] Asked for a testimonial.

📈 5. Scale & Automate

Your first sale is proof that your business works. Now let's make it smarter, better, and more profitable.

• Smart Automations (The "No-Brainer" Upgrades)

  • Tally → Notion: Use Tally's built-in integration to automatically send every new form submission directly into your New Inquiry column on your Notion board. This saves you from manually creating client cards.

  • Automated Payment: Instead of manually sending a payment link, create a simple product on a platform like Gumroad or Lemon Squeezy. You can set the price to $49, and after a client pays, you can automatically redirect them to your Tally intake form. This separates the payment from the service.

• Upsells (The "Value Ladder")

  • Core Offer ($49): The Google Doc Growth Audit.

  • Upsell 1 ($99): The "Deep Dive" Audit. This includes everything from the core offer PLUS a review of 2-3 competitors and a one-page summary of what they're doing right.

  • Upsell 2 ($199): The "Growth Pack." This includes the Deep Dive Audit PLUS 5 blog post ideas and 10 social media posts (generated by AI, polished by you) that the client can use immediately.

• Passive Income Expansions (Make Money While You Sleep)

  • The DIY Kit: Package your Google Doc template, your master ChatGPT prompts, and a short video guide explaining how to do an audit. Sell this as a "DIY Growth Audit Kit" on Gumroad for $29. This is for people who can't afford your main service but want the tools.

  • Niche Templates: Create specialized audit templates for specific industries (e.g., "The SaaS Growth Audit Template," "The E-commerce Conversion Audit Template"). Sell these for $39 each.

• Niche Pivots (Become the Go-To Expert)

  • Instead of being a generalist, become a specialist. You can charge more and your marketing becomes easier.

  • Example Pivots:

    • GrowthGhost for SaaS: Focus only on software-as-a-service companies.

    • GrowthGhost for Coaches: Specialize in helping online coaches optimize their funnels.

    • GrowthGhost for E-commerce: Focus exclusively on Shopify or Etsy stores.